Stacey Wood, Molly Mason Jones Chair in Psychology and professor of psychology, spoke with the San Francisco Chronicle about scammers’ as a tactic to commit fraud. Fear, the promise of a huge reward, and a sense of authority 鈥減lace you into a less deliberative mind-set because your emotions are invoked,鈥� Wood said. Presenting a problem and an easy solution can also influence fraud victims’ beliefs and actions, Wood added: “We all want a quick fix when we鈥檙e in a bind.鈥�