Professor of Psychology and Molly Mason Jones Chair in Psychology Stacey Wood to聽Marketplace about the reasons why Chinese-language robocall scams have successfully targeted so many victims. Wood said that scammers鈥� use of well-known company names adds a veneer of trustworthiness to their calls. 鈥淚t鈥檚 kind of an essential principle of persuasion research,鈥� she said. 鈥淲hen we see a familiar name, a name that we trust, we tend to find it more credible.鈥�